Home improvement shows to be dominated by Anglian in 2013

(13th March 2013)

Anglian Home Improvements has been unveiled as the headline sponsor for seven of the country’s leading consumer home improvement exhibitions over the coming year, including the Ideal Home Show, The National Home Improvement Show and all five Homebuilding & Renovating Shows.

Previously known as Anglian Windows, the company’s dominant positioning within the consumer home improvement market is expected to reach over a third of a million visitors nationwide through the high profile events, with significantly more via supporting marketing and communications activity.

This comes following a successful 2012 for Anglian Home Improvements, which saw a 25 per cent increase in conservatory sales, despite the market being down 15 per cent overall. The company has recently carried out a refurbishment of its conservatory showrooms after doubling its capital investment to £3.7m, including the opening last month of a new state-of-the-art flagship site in Norwich.
Melanie McDonald, Head of Marketing and Communications at Anglian Home Improvements, says, “For nearly fifty years, Anglian has been at the forefront of bringing quality home improvement products to British homeowners looking for innovative and stylish ways to renovate their homes. In becoming the headline sponsor for the UK’s major home improvement shows during 2013, Anglian is marking its commitment to remaining Britain’s biggest home improvement company.”
The sponsorship programme commences on 15 March at the opening of the Ideal Home Show, an event that Anglian has been involved with for more than thirty years. As part of its sponsorship, Anglian will offer its customers a VIP package that includes fast track entry, free giveaways, reserved seating in the Anglian SuperTheatre and other key areas of the show, reinforcing Anglian’s commitment to its customers and to raising the standard. The Ideal Home Show runs until 1 April at Earls Court in London.

The National Homebuilding & Renovating Show launches less than a week after the Ideal Home Show, taking place at the NEC in Birmingham from 21-24 March. This saturation of the home improvement market continues with The Scottish Homebuilding & Renovating Show in May, The Southern Homebuilding & Renovating Show in June, The National Home Improvement Show in London during September and The Northern and The South West Homebuilding & Renovating Shows in November.

Established in 1966, Anglian Home Improvements is the UK’s biggest double glazing window, door and conservatory specialist.
With almost 50 years’ experience, Anglian offers an extensive range of home improvement products, including double glazing windows and doors, Rooftrim, conservatories, orangeries, driveways, solar products and garage conversions.

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